What is your best asset? And the one that took the longest to build? The one that is irreplaceable?
You might agree that this is probably your customers and the people you work with.
For some of us, our office space, software and systems can be replaced and we can still deliver the same product or service quality.
If people are your best asset, how do you make sure that they will stick with you? If being a commodity and competing on price is not an option any more, then the only place to go is to find what makes you unique to the people you serve and work with.
Finding your unique value and your unique story is no longer something related to your mission, purpose and vision: it’s about connection and leadership.
It’s a decision to stand up and offer your best work with intention and with care.