Your purpose defines who you are for: who is going to understand your story, who is embracing your narrative, who is ready, who has got it and who can’t wait.
If your customer doesn’t share your purpose, you become another product or service.
Does your customer believe in what you believe? Our work is not just to find people who believe what we believe, but to find those who do and are struggling to get where they want to be.
Our business can become a way of getting not close to what they need, but what they want.
Defining the what, the purpose, the value and the intention becomes in the long term the best way of defining who this is for.