Turning wants into needs
I’ve always found the discussion about wants and needs quite confusing. Wants talk about desire and emotional connection to things, experiences or people we absolutely feel we need. We want a new car, a new phone, a new computer. Probably we have very good reasons to justify wanting all of these, and these reasons make us conclude that we need them. Marketing mostly tries to trick our minds, making us feel that we need what we want, but we know that this is not the case. We d