Aug 21, 20202 minTurning wants into needsI’ve always found the discussion about wants and needs quite confusing. Wants talk about desire and emotional connection to things,...
Jun 2, 20191 minYour what is your whoYour purpose defines who you are for: who is going to understand your story, who is embracing your narrative, who is ready, who has got...
May 16, 20191 minWhat is your business about?For many businesses this is a very difficult question. It’s not so easy to think about what a business is really about. What wants are...