Not with how much money you want to make.
Not with who else is doing this.
Not with whether this is scalable.
Try instead with what my values are, what I want to see in the world happening because of me, and how I can harness my potential and turn it into something that people love and I enjoy.
Money, differentiation and growth are not the starting point. Most of the times it is what it comes after a good start.
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