You can sell coffees at the beach and be both a business and a brand. And you can own five cafes in town and be just a business and not a brand.
Being a brand is intentional, and it’s not related to the size of the business in itself. When you are a brand, you don’t just want to sell your products or services: you want to tell a story and put across a message that can be recognised in everything that you do.
Businesses sell a product. Brands sell something bigger: a dream, a story that they believe in and their customers can relate to. Brands turn buyers into believers.
A business is a brand looking for a story.