Search

Is your business a brand?


You can sell coffees at the beach and be both a business and a brand. And you can own five cafes in town and be just a business and not a brand.


Being a brand is intentional, and it’s not related to the size of the business in itself. When you are a brand, you don’t just want to sell your products or services: you want to tell a story and put across a message that can be recognised in everything that you do.


Businesses sell a product. Brands sell something bigger: a dream, a story that they believe in and their customers can relate to. Brands turn buyers into believers.


A business is a brand looking for a story.

#brand #story

1 view

Tired of trying to convince people around?
This might be what you need!
A jargon-free space for mastering the art of communicati
ng effectively and effortlessly