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Do you want to make a presentation or tell a story? Not all information need to be storified – it’s useful to be clear at the beginning about what we are going to do and why. In a presentation the focus is on presenting information. Brevity and clarity are the main goals. We all know that people’s attention span is getting shorter and shorter, so you might want to deliver your information in three or four steps. It’s important that your audience understands what you’re tellin

Three years and four months ago, I wrote my first blog. All together I’ve written 295 posts. It wasn’t a marketing decision. I didn’t know my audience that well. Very few people were reading my blog. I didn’t have a plan. I’ve started knowing my audience while writing. I’ve grown my list while writing . I’ve started working on a plan and my marketing while writing. This is what I’ve learned: You find the connection with your audience by telling the story. #blog #story #writin

Rawpixel.com Most of our communication becomes a story. This may not be intentional at our end, but often the recipient creates a story out of what we’re telling her. Imagine that someone in your team comes to you with an idea, and you say “Listen, this is a great idea, but I don’t think it’ll work right now because we don’t have the budget or the network to execute it, although I’m not saying I’m not open to hearing more if you can elaborate further.” This is a clear message