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Getting it right

When I started my business, I wanted to get it right from the beginning. I wanted to create the perfect service, the perfect webpage and the perfect pitch. When I think about the number of hours that I took to put my first website together, it makes me laugh out loud!

I was talking to Chris Humphrey the other day about career progression, and it struck me how many PhD students transitioning to a career struggle so badly with the same issue.

I’ve realised that if you stay long enough in academia, the common currency is being right, generating arguments, convincing, persuading, revealing something that people haven’t seen before.

Many jobs nowadays are based on that premise; get the right budget, do the right thing, make the right decision, never get it wrong.

When the safest place is ‘being right’ there is no space for testing, for trying, for exploring different ways, because all of that is far too messy. You can get something right and still not make the impact you want to make. You can increase your sales using tactics that undermine your values, or you can increase profit and lose your team respect.

I want to tell you something. I believe in you. People believe in you.

In the story that is pushing to come out, in the unique angle that you bring, in the little something that makes your business special.

Do you believe in yourself? Or do you prefer to believe in getting it right so you don’t need to figure out who you are, what you truly bring and how to better serve your customers?



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