Blog

You hate your website. It doesn’t talk about who you are and what you do any more. It doesn’t talk to your customers either, but there’s...

We live in times of scarcity, or that’s what we tell ourselves. Other people have a bigger budget, a better sales team, a more effective...

When people know you, when they see you every day, when they like what they see, they trust you. When my mum was running her business she...

When my kids they were little and couldn’t read, I used to make up stories for them. We ended up creating characters and even mini-sagas....

If you’re telling a story, you’re making a promise. Making a promise is not just about guaranteeing your customers’ money back, it’s not...

You don’t need a story to sell your products and services. You can grow a very successful business without one. You find a niche in the...

You’re reaching a plateau in your business. Growing is difficult. You’re selling a commodity and your competitors are big brands. You’ve...

On a day like this, you decided to quit your day job because you were tired of working at night and over weekends on your side business....

Do you feel overwhelmed when you use LinkedIn, Facebook and Twitter and see the number of posts, likes and comments coming from...

Life comes out of chaos and brings chaos. Nothing new, exciting and groundbreaking comes with a detailed manual that includes all the...