May 31, 20181 minAre you busy with the right stuff?You hate your website. It doesn’t talk about who you are and what you do any more. It doesn’t talk to your customers either, but there’s...
May 29, 20181 minCredibility in your businessWe live in times of scarcity, or that’s what we tell ourselves. Other people have a bigger budget, a better sales team, a more effective...
May 24, 20182 minEarning trustWhen people know you, when they see you every day, when they like what they see, they trust you. When my mum was running her business she...
May 22, 20181 minSelling the storyWhen my kids they were little and couldn’t read, I used to make up stories for them. We ended up creating characters and even mini-sagas....
May 15, 20181 minThe promise you’re makingIf you’re telling a story, you’re making a promise. Making a promise is not just about guaranteeing your customers’ money back, it’s not...
May 11, 20181 minThe storyteller’s strategyYou don’t need a story to sell your products and services. You can grow a very successful business without one. You find a niche in the...
May 9, 20181 minWhat’s next?You’re reaching a plateau in your business. Growing is difficult. You’re selling a commodity and your competitors are big brands. You’ve...
May 1, 20181 minOn a day like thisOn a day like this, you decided to quit your day job because you were tired of working at night and over weekends on your side business....
Apr 26, 20181 minMarketing in a noisy placeDo you feel overwhelmed when you use LinkedIn, Facebook and Twitter and see the number of posts, likes and comments coming from...
Apr 24, 20181 minWhen mess is requiredLife comes out of chaos and brings chaos. Nothing new, exciting and groundbreaking comes with a detailed manual that includes all the...