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You’re reaching a plateau in your business. Growing is difficult. You’re selling a commodity and your competitors are big brands. You’ve made yourself a name through SEO, Google and Facebook Ads, fast delivery and great customer service, but you can’t differentiate yourself from your competitors.
You’re considering creating other lines, of more ethical products with recyclable materials, but deep inside, you don’t feel the passion to go for it.
Where do you want to go next? What is the natural evolution of the business? What is the natural evolution of your talents and skills, of the things that you’ve learned over the years?
The business has reached a plateau, but you haven’t. How are you going to inspire the people that you’ve been delighting all these years? What are you going to offer to those who want to hear from you, the ones who want to learn from your experience? What is the next story that you want to be part of?