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Great businesses don’t just create solutions to customer problems: they anticipate what customers want but haven’t even formulated yet....

Before telling any story, before writing your book, you need to find your theme. What is it that you want to say? How is this connected...

When we create a new product or service that matters, we aren’t just helping our customers to be closer to who they want to be, we’re...

Have you observed that our lives are more and more confined to people that do things like us, to people that think like us or have the...

When was the last time you bought a product or a service because you saw it in an ad? Most likely you want to have an experience of the...

Many companies appear to have a strategy of making you buy their product and then getting rid of you as soon as they can. That might...

Being passionate about what we do not only give us more chances of being happy and enjoying our day’s work: being passionate about what...

The website has a glitch that prevents customers from using your online services; subscriptions to your blog have fallen dramatically;...

We all want the story that goes viral, the story that gets more clicks, the story that’s shared more times. Facebook is about connection,...

Nassim Taleb says in his book Skin in the Game that the best advice he ever got was from a successful and happy entrepreneur, Yossi...