Blog

Great businesses understand the context in which they operate and make clear the change that they bring. Zara wanted to change the...

How many times have you sought ways of telling a compelling story about your business? How many hours have you spent thinking about how...

There is a very famous bakery in the town where we spend our holidays. In summer when it gets really hot you still find people queuing...

When Vincent Van Gogh died he left his art to his brother Theo who also died two months later, leaving his brother’s legacy to his wife,...

The Guggenheim Museum in Bilbao is majestic, outstanding, remarkable, iconic. When you drive from the airport into town through La Salve...

It’s a beautiful morning and I’m at the hairdresser’s enjoying a green tea and a chat with Silvia. We’re talking about her trips around...

Pregnant women are asked to call the hospital to talk to a midwife when they think they’re going into labour. Midwifes are well-trained...

If you’re doing something new, if you’re bringing some change, it’s unlikely that you’re going to fit into most of the networking and...

The logo, the website, the Instagram, the pictures, the social media strategy, the banners, the business cards, the office, the business...

Data can tell us what people do, but not why they do it. They predict rational behaviour, but they can’t explain the underlying reasons...