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Act as if it’s important

When Vincent Van Gogh died he left his art to his brother Theo who also died two months later, leaving his brother’s legacy to his wife, Johanna.

Theo told Johanna to never, ever, sell the collection piece by piece. He said: “Always act like it is what it is: very rare, very precious and very important art.”

As she did.

It took her a lifetime to see Van Gogh recognised as a rare, precious and important painter, a genius of his time.

We can enjoy a Van Gogh painting today because someone believed in him, because someone decided that it was rare, precious and important.

If you think about it, it all starts with your belief about what it is precious and important about what you do.



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