Because you’re constantly testing different ways of reaching your customers, refining your marketing tactics, designing more campaigns, adding more testimonials and stories to your website, does not mean that you are changing what needs to be changed.
Luc Brabandere, an expert in business creativity, says that companies that want to change need to change twice. They have to change things, and they also have to change the way they see things.
Without changing your perspective there will be change but not innovation, and rarely new ideas. You will be walking the same path dressed in different clothes and hitting the same obstacles.
The kind of impact and change that you want to bring requires a change of perspective.
What is your blind spot?