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We’re testing all the time

We’re testing all the time, not because we don’t know, not because we don’t care, not because we’re not comm

itted, not because we don’t bother, not because we don’t know the basics about planning, executing and productivity, but because we’re so committed to our vision that we’re not attached to goals, projects or formats.

You’re testing, not because you want to move faster but because you know that you don’t have the only right answer to how to make the impact that you want to see in the world.

Once you have a vision, it doesn’t belong to you anymore, and if you can embrace that scary openness; testing becomes a place of joy rather than a race to get there first and fastest.



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