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How to get it right

There is a way of getting it right in every single conversation. Or maybe not?

Do reward and punishment influence behaviour? How can we effectively use them?

Do people perform better if we incentivise them with bonuses, business trips or extra holidays?

Not necessarily.

All of these only work if the person at the receiving end really cares about them.

It’s the same with difficult conversations, creating a collaborative environment at work or using stories to connect with others.

There are no templates.

The difference between a good and a bad conversation is whether you can connect with what matters to the person in front of you.


Tired of trying to convince people around?
This might be what you need!
A jargon-free space for mastering the art of communicati
ng effectively and effortlessly

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