There’s a subtle difference between hiding and making, between procrastinating and preparing.
Making a story takes time. I’m not talking about the marketing plan or the branding strategy.
Before telling the story you need to find your own, and before you find it you need to understand why you want to tell it in the first place.
It’s in the making of why you’re doing this, what guides you, and what you want to see happening for you and for others that you can see the subtle difference between hiding and taking the time to make it.
There’s a time to choose the ingredients for the cake and a time to mix them. Skip one of the steps and no matter how good is your oven is, you’ll ruin your cake.