You have a great business idea. You don’t know whether you like it or not, but it’s good, the market is growing, there are great opportunities in this sector. You’re already planning how to go ahead with it, but how do you see yourself executing this idea? What emotion does it bring? Is this something that you truly like doing?
When bringing your business or project alive, you need conviction and passion; you need to like your product, your customers; you need to build something that matters to you first.
We don’t find our unique voice for our customers, we find it because it matters to us first.
What is the need that you have, and what is it that you think the world would like to see happening right now?
What is the story that you’re telling yourself behind your business idea?