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Our brains have to filter so much information these days that our attention is in high demand. The average consumer is exposed to up to ten thousand brand messages a day. This is why so many of us just shut down to most of the stimuli that bombard us and only pay attention to those that mean something to us.
Effective marketing is not about crafting a catchy message or creating a digital email campaign to attract more customers. Do you have something to say that really matters to your customers?
Being noticed is not a strategy: it’s a consequence of being relevant to the people you want to serve.