top of page

Creating meaning over purpose

Creating meaning is the process of unveiling what is truly important for us and others in every single moment. We create meaning when we see the signs in front of us and read beyond what they literally say. We’re creating meaning when we care enough to stay and listen to the person in front of us, even if it isn’t going to translate into a sale or a happy customer review.

Creating meaning is a commitment to make any interaction with people count, even if it doesn’t help us to achieve our goals.

create meaning when we value what people care about and we feel honoured to be connected to them.

Meaning is a word for community, not for a transaction. You can work out your purpose sitting at your desk drinking a cup of tea. But you work out real meaning in close intimacy with those that you encounter on your journey.

It’s a work in progress, and the more you practice, the better you get at it.



Tired of trying to convince people around?
This might be what you need!
A jargon-free space for mastering the art of communicati
ng effectively and effortlessly

bottom of page