Blog

This winter my house flooded. I woke up at 2.30 am to the sound of the fire alarm. When I left the bedroom I realised that the water tank...

Esther Perel, the author and psychotherapist, has written State of Affairs, a book about love and infidelity. She says that one of the...

We are transformed by the way we see our customers: how we see their strengths, what we think success looks like for them, and how we...

For many businesses this is a very difficult question. It’s not so easy to think about what a business is really about. What wants are...

If your customers are the heroes of your story, it makes sense to look at them first when you’re creating a story that will resonate with...

I’m not sure that wanting to make an impact or make a difference is about being remembered. Very few people will, and some of them for...

A month ago my son participated in a cross-country race. He came second. He led for almost the whole race, but in the last 10 metres the...

There’s a lot of literature about what it means to be a great leader, and who can be considered one. Many times we have two narratives in...

I once heard a successful entrepreneur saying in an interview that the reason for his success was that he had done all his failing in his...

How many times do we ask our customers for feedback but refuse to see the feedback in the world around us? Let me explain. What is really...