We are transformed by the way we see our customers: how we see their strengths, what we think success looks like for them, and how we believe in them and their ability to thrive.
When Nike tells you to “just do it” and L’Oréal tells you it’s “because you’re worth it” they’re sending a message about how they see you and your potential, and who you could become.
However, for this message to be powerful it must be true for yourself first.
What you see in your customers you must also see in yourself. A brand that’s alive doesn’t live in social media, but in the intention behind your every business decision.