top of page
Search

Why you're writing it wrong


Source: The Harvard Gazette. Interview with Tood Rogers.


We spend many hours trying to craft a beautifully written post. According to Todd Rogers, behavioural scientist and Jessica Lasky-Fink, it doesn't matter because people don't read what we write carefully.

Beautiful writing is different from effective writing.

They propose three basic rules to simplify writing and make it more effective.

First: Less is more. As Tood Roggers puts it "It's a balance between getting the point across and adding too much." A study of office workers found they only focused on a task for three minutes. If you ask people to do many things in an email or your writing is not succinct, people will not follow.


Second: Add structure. Add headings. Most people don't read linearly, they are skimming through the text. Help them to identify the information they need by creating a structure.


Third: Use enough formatting, but no more. When you underline, bold, and highlight a sentence or some words, people read it because they think this is the most important part. But, at the same time, they will more likely ignore the rest.


---------


If you are interested in getting more evidence-based communication tools and resources for busy people, you can sign up to my newsletter here.

15 views

Comments


Tired of trying to convince people around?
This might be what you need!
A jargon-free space for mastering the art of communicati
ng effectively and effortlessly

bottom of page