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Which truth are you holding onto?

Most of the elements of our business or project that we regard as truths are in fact contingent rather than necessary.

You don’t need this software to do what you do, nor that budget, this platform, that team. When you think you need them, in that precise moment these conditions turn into essentials, the necessary truths for you and your business.

Once you hold them true, you turn them into the pillars of your project or business, elements without which you couldn’t possibly function.

But creativity lives in a world of possibilities, not in the world of truth.

The beauty and joy of your story is the dance between what you believe is true and what you think is possible.

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