It seems that there are specific times for posting in social media so that you can be found easily.
But these recommendations don’t consider how your specific audience – the audience that truly loves what you do – might want you to show up.
People want to feel smart when they choose you. How can we honour their time and attention by showing up in the right place and at the right time?
Chocolate cake is your favourite thing. You just love it.
Would you like to be offered a piece of chocolate cake ten times a day, or might you prefer to have a slice with your coffee when you’re really craving some sugar?
Being found is important, but it’s even more important to be there at the right time, just when it’s needed.