Blog

Kevin is a great tennis player. He’s been in the top squad since he joined the club, but something isn’t working for him. He’s paired...

We can’t bring people on board if we don’t engage with them emotionally. You can give me ten thousand reasons to buy a product, but if I...

I’m a rational person too, and stories don’t come to me easily either. I like facts, I like precision, I like to know what I’m talking...

There’s a lot of advice out there about storytelling. Many resources about technique and structure – but somehow they don’t feel right....

Focusing on business efficiency gave many companies in the world a great competitive advantage in the 1960’s and ’70’s. At that time...

During the first years of my PhD I did a lot of research on my topic. I spent endless hours at the library reading books, materials and...

When I sat down to watch the first episode of Homecoming I wanted to see how they had crafted the story. Homecoming tells the story of a...

She sits down, closes the door behind her and chooses the biggest table in the room. She starts spreading her Post-its around in a way...

Storytelling is part art, part technique. Or maybe it’s part magic and part technique. While you probably agree with the technique part,...

We’ve learnt that we need to overcome fear; that we don’t have to ponder excessively over what we should do next. The best course of...