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Don’t tell, show

269 billion emails are sent every day: that means 2.4 million emails sent every second.

On average we receive 121 emails per day.

We’re exposed to around 5,000 ads per day.

Around 6,000 tweets are tweeted on Twitter every second.

People spend an average of 20 minutes per day on Facebook, and Facebook users generate 4 million likes per minute.

If that’s the arena in which you want to compete, your strategy can only be grabbing people’s attention. The more you get and the fastest you can achieve it becomes the mandatory rule of the game, in which scarcity is setting up the standards.

What happens when you invert the rules of the game? When less is more, when slow can be better, when abundance is the initial assumption? What happens when you take the time to act on your story, instead of just yelling it?

Like when Starbucks closed down 8,000 shops in the USA to hold a mandatory four-hour racial-bias training session so that they could proudly call themselves The Third Space, a safe place next to home and work where everybody belongs.

Like AYR, the clothing brand for women that honours the traditions and skills that go into making clothing. As this is in their DNA they aren’t interested on being top of the fashion trends, so instead of developing a collection every four months AYR stays with the same product for a year until the product is ready.

Telling your story might make you different, but acting on it will make you outstanding.



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