May 14, 20191 minStart with ‘who’If your customers are the heroes of your story, it makes sense to look at them first when you’re creating a story that will resonate with...
Aug 28, 20181 minEmpathy and responsibilityMargaret Mead, the famous American anthropologist, thought that knowing about other peoples’ cultures would help us to better understand...
Aug 21, 20182 minDo you need a script?The flight is packed and we have a 40-minute delay, but there’s a holiday vibe in the environment. It’s a sunny day at our destination...