Aug 14, 20181 minBecoming part of the storyThere is a very famous bakery in the town where we spend our holidays. In summer when it gets really hot you still find people queuing...
Jul 26, 20181 minWhat data can do for youData can tell us what people do, but not why they do it. They predict rational behaviour, but they can’t explain the underlying reasons...
Jul 24, 20181 minThe product leadership strategyYou want to develop the best product. You’ve invested a lot of time and money trying to position it on the market as a leader in its...