Apr 3, 20181 minThe people behind the storyYour story is alive in your business thanks to your staff and your customers, thanks to your conversations with your providers, thanks to...
Mar 20, 20181 minThe story I can feel and the story I want to be part ofWe aren’t rational buyers, and we don’t make decisions based on data. When it come to decision-making, we are at most emotional and...
Jan 23, 20181 minIt’s a pity your business closed downMy mum ran a successful business for thirty-five years and finally retired two years ago. A couple of months ago I found myself sitting...