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Storytelling is part art, part technique. Or maybe it’s part magic and part technique. While you probably agree with the technique part, magic may sound a bit odd. The magic comes when trust that you can gain great benefit and achieve more when you connect emotionally to your story, or as Brené Brown puts it, when you dare to be vulnerable. Before we can influence anybody, we need to let them see us. The first story we need to tell them is “Why I’m standing here telling you t

Most of the time your story is defined not by what you say but by what you believe. A story starts in your head with something that you want to offer. It starts with an idea, with an emotion, with a set of beliefs, with a narrative, with the way you see the world, with a desire to make something happen. Your story starts way before you create your first product or service,  you have your first customer or you create your website. Your story starts with a dream about changing