Between magic and technique
Storytelling is part art, part technique. Or maybe it’s part magic and part technique. While you probably agree with the technique part, magic may sound a bit odd. The magic comes when trust that you can gain great benefit and achieve more when you connect emotionally to your story, or as Brené Brown puts it, when you dare to be vulnerable. Before we can influence anybody, we need to let them see us. The first story we need to tell them is “Why I’m standing here telling you t