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If your customers are the heroes of your story, it makes sense to look at them first when you’re creating a story that will resonate with...

Nick Boles, a British conservative politician, recently said: “I don’t represent peoples’ points of views but their interests, and if...

Arzak is one of the top fifty restaurants in the world. It’s a family restaurant located at the top of a hill in Donostia, Basque...