Story Practice
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Guidance for Leaders who Care Deeply
Leadership support for founders, directors, independent proffesionals and CEOS navigating complexity with courage and integrity.
Because you care....
Leadership isn't just about making decisions- its' about making decision that honour both your values and your people.
When you're committed not just to outcomes but to how you achieve them, you need more than standard leadership advice.
You need a thinking partner who understands that sustainable change happens when people feel genuinely seen, heard, and valued.
Someone who can hold complexity with you while helping you find a path forward that feels true to who you are.
"Most people, when directly confronted by evidence that they are wrong, do not change their point of view but justify it even more tenaciously. The leader's job is to create environments where people feel free to talk and disagree—especially with you."
The challenges you face
The weight of caring
You hold responsibility not just for results, but for the people who create them. This emotional weight can leave you feeling isolated, especially when difficult decisions need to be made that affect people you care about.
Navigating resistance
When change is necessary but your team isn't ready, you're caught between pushing forward and preserving relationships. Standard change management feels too mechanical for who you are and how you lead.
The "difficult" conversations
You know that avoiding hard conversations only makes things worse, but you struggle with how to approach them without creating defensiveness or damaging trust. The stakes feel too high to get it wrong.
Staying True Under Pressure
External pressures push toward quick fixes and efficient solutions, but your integrity demands approaches that honour your values. You need ways to be both effective and authentic.
A different kind of Leadership Support
This isn't standard advice that tells you what to do. This is a reflective space to discover what it is already emerging, so you can lead from what it is, not from what should it be.
Holding Complexity
We don't rush to solutions. Instead, we create space to understand the whole landscape of what you're facing—the spoken and unspoken dynamics, the competing values, the human elements that others might overlook.
Shifting Narratives
From "they have a problem" to "we have a challenge." From "difficult people" to "difficult conversations." These shifts in perspective open new possibilities for connection and resolution.
Building your Voice
Not giving you a script, but helping you find your authentic voice in challenging situations. The goal is clarity and confidence that feels genuinely yours.
Sustainable Change
We design together approaches that you can own and sustain. Change that sticks because it emerges from understanding, not force.
What Changes
Confident Clarity
You know how to approach difficult conversations and decisions with courage and skill, not just good intentions.
Sustainable Leadership
You lead from a place of groundedness rather than constant urgency, making better decisions for everyone.
Cultural Influence
You model the kind of leadership that creates psychological safety and authentic engagement.
Stronger Relationships
Trust deepens because people feel genuinely heard and valued, even during challenging times.
Aligned Action
Your team moves forward together because change feels collaborative rather than imposed.
Personal Alignment
Your values and your leadership style become seamlessly aligned—no more internal tension about how you lead.
“"When I started working with Natalia, there were communication and trust issues on my team that impacted team performance and ultimately put our project at risk. Natalia helped me to approach difficult conversations with individuals and the team to change certain behaviours, including some of my leadership styles. These changes have allowed the team and me to work in a coordinated way, have common goals, a trustworthy environment, and ultimately deliver what the project needed from us."”
Emilio de la Cerda
Project Construction Manager
Scottish Power Renewables
How we Work Together
Not a Programme to Follow, but a space to co-create
Each partnership is shaped by your specific context, challenges and aspirations. We might work through a single complex situation or embark on a longer journey of your leadership development.
Our conversations are structured, yet flexible, challenging yet supportive. the process is designed to help you develop not just inmediate solutions, but lasting capacities for navigating complexity with integrity.
This is a leadership support rooted in evidence- based practices on conflict resolution, negoatiation, communication, theory of change and psychology. For leaders like you who refuse to comprise their values for short-term results.
“When I started working with Natalia I was struggling to understand the communication difficulties that I was having with my team. Through my work with her, I've started to realise the subtle details I was not aware of and how they were having an impact on my interaction with my team. As I result now, I've learnt that you can play an active role in self-empowering and influencing others by opening your eyes, paying attention to the environment and modifying the way you interact with it.”