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Before telling any story, before writing your book, you need to find your theme. What is it that you want to say? How is this connected to the dreams of your customers, to who they want to become? Writers know the importance of a theme. A story without a theme is a recipe for a disaster, as it can barely hold together. A theme is overarching, the reason why you want to do what you do beyond money – it’s the engine that keeps you going in the ups and downs, and it’s the invisi