May 22, 20181 minSelling the storyWhen my kids they were little and couldn’t read, I used to make up stories for them. We ended up creating characters and even mini-sagas....
May 15, 20181 minThe promise you’re makingIf you’re telling a story, you’re making a promise. Making a promise is not just about guaranteeing your customers’ money back, it’s not...
May 1, 20181 minOn a day like thisOn a day like this, you decided to quit your day job because you were tired of working at night and over weekends on your side business....