Blog

When I sat down to watch the first episode of Homecoming I wanted to see how they had crafted the story. Homecoming tells the story of a facility in the US that helped soldiers to transition back into civilian life, and was nominated for three different Golden Globe awards. One of the most intriguing things in the series is how they play with the narrative to suggest associations with concepts and emotions. The visuals, the music, the camera following the individuals moving t

My grandmother never got a degree, never worked outside the home, and like many women of her generation she stayed at home and looked after her children. When I got my degree she bought me a watch. Although she personally believed that women’s best place is at home and looking after children, she was very proud of my achievement. To my dismay, after I got my first job as a researcher at the university she was proudly telling everybody in town that her grandchild was working a

How can you know if your message is really clear? Pitch your business to a five-year-old; to your grandmother; to a stay-at-home mum; to your sister who’s about to go to college; to your friend who’s been unemployed for more than two years; to your activist brother; to your ideal client. Do they all get it? What do they see? How do they describe what you do? Your message needs to be clear. Everyone should understand what you do, but one in particular should want to know more,