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Most of the time your story is defined not by what you say but by what you believe. A story starts in your head with something that you want to offer. It starts with an idea, with an emotion, with a set of beliefs, with a narrative, with the way you see the world, with a desire to make something happen. Your story starts way before you create your first product or service,  you have your first customer or you create your website. Your story starts with a dream about changing