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Story Practice
Blog
All you need to know about productive disagreement
The story I can feel and the story I want to be part of
We aren’t rational buyers, and we don’t make decisions based on data. When it come to decision-making, we are at most emotional and...
Mar 20, 2018
1 min read
Customer care, or caring for your customer
Some time ago I had a dental problem and I needed surgery. The doctor who was to perform the operation phoned me at 9.00 pm on that day...
Dec 26, 2017
2 min read
The reasons why we buy
When it comes to buying we are no logical, we are deeply irrational. Marketers know that and they try to create different emotional...
Nov 21, 2017
1 min read
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