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This week I was working with someone in sales, helping him work on a story that would explain to his customers the value he provides. Listening to his story, we realised that the value was not exactly where he thought it was but rather somewhere else. After that “aha” moment the structure of the story changed, the rhythm changed and how it was told changed. It became more fluid, more natural, as if the story was growing stronger inside him as he became more confident. We tend

The other day I went to a soft-play centre with my daughter and her friend. I watched them running up and down through the bright structure of nets and blocks, which looked like a labyrinth. Part of the fun was the big slide, which they seemed to love and enjoy very much. After an hour of frenetically climbing and running, they both came to me to ask me to go with them on the slide. I’ve been very scared of slides since I was a little girl, but this one didn’t seem particular