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Rawpixel.com 1. It prompts you to look at your business differently: to find your stories you need to ask your team and your customers different kinds of questions. 2. Asking different questions can reveal interesting and relevant information about your business that was hidden in plain sight. 3. Interesting and relevant information can lead to new projects and business decisions that can move your business forward by differentiating it from your competition. 4. Moving your b