Points of view and interests
Nick Boles, a British conservative politician, recently said: “I don’t represent peoples’ points of views but their interests, and if they don’t like the results, they should just not vote for me in the next election.” When we take our customers on a journey we can think of it as committing to making the story they tell themselves, about who they are and what their vision is, true. We’re not here to reinforce the ways they’ve done things before: we’re proposing to them that t