Blog

A couple of months ago a good friend approached a charity to make a donation. She wrote an email to arrange a phone call and transfer the...

We can’t bring people on board if we don’t engage with them emotionally. You can give me ten thousand reasons to buy a product, but if I...

I’m a rational person too, and stories don’t come to me easily either. I like facts, I like precision, I like to know what I’m talking...