The Story That Matters – Storytelling for value driven businesses

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The trusted story is always the best story


Hi, I’m Natalia.

I write about how to find, tell and work with meaningful stories. Twice per week you’ll get actionable ideas to help you find the story that is true to yourself and connect to others.

“I don’t skip over Natalia’s one-of-a-kind blogs in my overload of e-mails because each post uplevels my awareness of what makes a story that matters and a business that changes lives. And I aspire to have both of those”

“You are among the few blogs I never miss along with Seth Godin, Bernadette Jiwa, Steven Pressfield and Gaping Void. You inspire me enormously.”

We all want to succeed by being who we are.

It takes time and courage to find the story that is true to ourself and talks to the right people. Nobody wants to build a business that they’re not going to love and feel proud of. Success without meaning is painful.

And still when we think about starting or growing our business we arm ourselves with business plans, strategies and spreadsheets but invest very little time and effort in defining who we are and what really matters to us.

The truth is that people trust us when they can see us, when they get a sense of who we are. Before that there is no connection, no engagement: we’re just one more option on the shelf.

People feel more connected to your business when you draw your story from your values, purpose, beliefs and vision.  

My work is about helping people like you find and own their story in a way that grow their business, create meaning, and make a bigger impact. 

This is how I  help you

Your story is not just a narrative that helps you to be seen and get customers.

It also serves a greater purpose: to lead your business, help you to make better decisions and connect in a meaningful way with your customers. 

You can’t connect with people if you choose the wrong story.

Tell me more about finding the right story

Your business story talks about how you uniquely deliver your services and bring value to your customers.

It creates trust and persuades.

It explain why you are in business

It should be rooted in your values and who you are, so that you can confidently tell it.

It starts with you, but it’s created with your audience in mind. 

Business stories cannot be crafted following a template. They are drawn from understading who you are and who your audience is.

Tell me more about how to tell my business story

“I had the vision for the firm I wanted to establish and Natalia helped me to shape the story around my values, the care client service and the professional legal expertise that has always been at the core of what I do. She can translate your vision into a story that you will be proud to tell and your customers can relate to.”

“Natalia’s approach inspired us to clarify our intention and purpose and use our “human” skills to enhance a positive contribution to personal and business development. Her focus on aligning values to make the workplace more successful and fulfilling is quite unique.”

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