The best stories are always believed and trusted, not just understood.

You can’t convince or influence anybody without gaining a minimal level of trust. Most of all, your story needs to be felt, believed and trusted to move people forward.

When the stakes are high or things start to get messy, people need more than good reasons to go in a particular direction: they need the right story.


I work with leaders, founders and entrepreneurs applying story thinking to how they communicate so that they can create better results and make a bigger impact.

Hi, I’m Natalia Alvarez.


I’m a former human rights lawyer and academic with more than two decades of experience in international advocacy and leadership training. I’ve worked for international organisations, governments, NGOs, universities, and companies, helping them to influence and persuade different actors to make change happen.

In this complex and interconnected world we need to bring diverse voices and ideas together to create solutions to real problems. To move forward, we need not only the right people in the room but also the right story.


Stories with a

human-first approach. 

Every time you write an email, make a sales pitch, do a presentation, or talk to your team you want them to understand something. You want your message to come through. But most of all, you want to ignite action.


The problem is that understanding never drives action. What makes people move forward is telling a story they can believe in, anchored in a narrative that resonates with them. Your message needs to talk to who they are and who they want to be.


Stories are the best tool you can use to bring empathy into your communication, to meet people where they are and to connect with the things that matter to them. Only then can you invite them to move in a certain direction.


Without empathy there is no real communication, only a message delivered



Stories rooted in purpose.

Your organisation already has stories, but maybe you don’t have a way of seeing them. Collecting stories can help your  sales, marketing and business teams’ development. It can also encourage your organisation to develop a meaningful communication style that connects with your audience. 

When your purpose is clear and you know why you’re in business, your stories reinforce your vision both internally and externally and contribute to a culture in which people perceive their work as meaningful.


Once the narrative is established, the stories can be found easily, igniting and channelling new energy and motivation into your project, team and business.

The blog

Making things better

by telling better stories


Stories to bring people together.  

Organisations need to articulate narratives that embrace diversity, tolerate friction and create movement and impact if they want to succeed in this complex world.

A common narrative integrates different stories under one purpose. It brings strategy close to implementation, minimises risk by anticipating the unknown, and gives projects resilience because the actors and stakeholders become allies, collaborators and supporters.

Creating shared narratives is the first step towards impact-driven communication.

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“When it comes to heart filled purposeful and authentic stories, Natalia gets to the essence. She does it with integrity, honesty and personal humilty. A pleasure to work with.”

Darragh Power

Coach and Changemaker, Sales Acceleration and Leaderships Programme SAP

“Natalia has the rare ability to bring clarity in complex situations while being courageously commited to making a difference in people's lives. Her work is about empowering people by listening to diverse voices and bringing them together in one story. Something that is very much needed these days.”

Dr. Carlos Beristain

Member of the Truth Comission, Colombia

“Working with Natalia has helped me to comunicate my aspirations, work and goals in a more personal and candid way."

Ivan Saldaña

Independent Sales consultant.

“Have you felt like you’re falling short of connecting with your customer with your marketing content? I have- even though my business is a content marketing company! Natalia helped me to break through the dry and overly analytical approach I was bringing to developing key marketing messages."

Tyler Anne Lowe

Founder and Chief Creative Director at Phaedo Creative.

Let's work together.

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+44 (0) 7726 216 094

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