The Story That Matters – Helping to turn your vision and strategy into an actionable story

Home / The Story That Matters – Helping to turn your vision and strategy into an actionable story

Can you explain your vision with a spreadsheet? 

I’m not sure.

But I think that you can do it with a story.


I’m Natalia.

I help founders and CEOs to turn their vision and strategy into an actionable and engaging story for better impact.

I had the vision for the firm I wanted to establish and Natalia helped me to shape the story around my values, the care client service and the professional legal expertise that has always been at the core of what I do. She can translate your vision into a story that you will be proud to tell and your customers can relate to.

Ignacio Chanza, Scottish Solicitor, Spanish Lawyer and Notary Public, Director Spanish + Scottish Law Practice

Sign up to my blog to learn how your story can help you to go from vision to reality. 

“You are among the few blogs I never miss along with Seth Godin, Bernadette Jiwa, Steven Pressfield and Gaping Void. You inspire me enormously. “

Michel Porro, Photo and Film, The Netherlands

I work with founders and CEOs with a vision of change – large or small who know that what brings people on board is not a Powerpoint presentation but a great story.

If you are a BUSINESS OWNER who wants to tell your story from a place that is true to yourself and your vision and connect with your audience, I would love to hear from you.

If you are a FOUNDER of a company wondering about how to bring together your purpose, strategy and vision with a story, let’s talk.

If you are a CEO and you would like to communicate your vision, purpose, and strategy with a story that connects and brings people together, reach out.



-Get clear on how to tell the story of your company and explain your vision and strategy.

-Create a compelling story that people can understand and relate to.

This is my promise:

You will find a story that reflects who you are and that can lead the change that you want to see in the world. 

Natalia’s approach inspired us to clarify our intention and purpose and use our “human” skills to enhance a positive contribution to personal and business development. Her focus on aligning values to make the workplace more successful and fulfilling is quite unique.

– Graeme Keen, Relationship Director – North of Scotland, Bank of Scotland