Mar 2, 20212 minThe problem with the truthDoes your story need to be true? This is my answer: it needs to be true to yourself. The French author Jules Renard once said that “as...
Jul 11, 20202 minChanged by the storyMauro We hear all the time that people don’t change easily, that change is difficult. Organisations engage in expensive processes to make...
Sep 22, 20191 minTell the truthOne of the darkest sides of storytelling is that a meaningful story doesn’t necessarily need to be true. Do you remember fairytales? And...