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Outside my kitchen window stands a magnificent ash tree. Every year around October its leaves start to fall. At the end of the summer, when some trees are starting to show the first signs that autumn is approaching, the ash tree is still unchanged. It might be that an occasional summer storm makes it lose some leaves and branches, but apart from that it holds up pretty well, even in September. Every year I observe it, looking for signs that autumn has finally defeated it. I k

The coronavirus outbreak is changing how we interact with others: the implementation of social distancing measures and the inevitable virtual work meetings seem to be bringing us closer to others. We care for our neighbours, for the elderly and for the most vulnerable in our town as we never have before. In my work as a story coach helping leaders to translate their purpose into story, I obsessively observe peoples’ behaviour, trying to understand how it will eventually evolv

I wrote this post before the coronavirus outbreak, but I think it makes even more sense now. This is the time when all of us look at the contribution we want to make and the purpose that guides what we do. And more importantly, we ask others to do the same. These days purpose becomes more than ever a place where businesses define who they are. ————————————- In my work I help leaders to articulate their purpose and achieve extraordinary results by owning the story of why they