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Does your story need to be true? This is my answer: it needs to be true to yourself. The French author Jules Renard once said that “as soon as the truth goes beyond five lines it is a novel.” The problem with the truth is that once we think we’ve got it we want to endorse it to everybody. So our truth becomes everybody’s truth. And you know what it comes next. Maybe, we should ask these honest question when we’re planning to tell a story: - What is my angle in this story? Wha

“If you have integrity and you know who you are, your values don’t change.” More and more, I find that this assertion is missing the complexity and richness of human experience. If your values are competence, creativity and accountability, you might find that depending on your situation you might exclusively focus on just one of these values and not pay that much attention to the others. Over time you’ll develop your own sense and interpretation of these values. You’ll go dee

The story we tell our customers shapes us. In a way we hope that this story will become the way we see the world, and the world sees us. But the story we tell has many layers. The most superficial ones talk about how we want to be perceived and seen in order to grow our business and get more customers. This is the story that sometimes we feel we need to create to stand out in a crowded and noisy market. The other story is the real one, the one that drives our decisions, the r