May 7, 20202 minWhy your message needs to move from R to EWouldn’t it be great to be able to influence people using perfectly rational arguments? I bet you’ve tried time after time, and failed...
Nov 26, 20192 minGive me the story, not reasonsWe can’t bring people on board if we don’t engage with them emotionally. You can give me ten thousand reasons to buy a product, but if I...
Nov 19, 20192 min“I’m a rational person. I don’t do stories”I’m a rational person too, and stories don’t come to me easily either. I like facts, I like precision, I like to know what I’m talking...