Blog

There is risk in not knowing, but there is also risk in not wanting to know. Many of the risks that your project and business will face in a near future will come from the unknown, the unexpected and the unpredictable, as Covid did. And many other risks will come from what’s already out there but we don’t want to see it. Like when Kodak ignored the digital future of photography. Behind not wanting to see what’s coming to us there’s a narrative, a story that we tell ourselves.