Nov 26, 20192 minGive me the story, not reasonsWe can’t bring people on board if we don’t engage with them emotionally. You can give me ten thousand reasons to buy a product, but if I...
Nov 19, 20192 min“I’m a rational person. I don’t do stories”I’m a rational person too, and stories don’t come to me easily either. I like facts, I like precision, I like to know what I’m talking...
Nov 12, 20192 minStorytelling and connecting the dotsThere’s a lot of advice out there about storytelling. Many resources about technique and structure – but somehow they don’t feel right....