Jan 29, 20192 minThe test of the indispensable proMy friend used to work in a lab. Researchers are peculiar people. They can actually spend long hours at work and really enjoy it....
Jan 24, 20191 minYour customer is not rightSometimes we fall into the trap of wanting to be who we think our customers want us to be. We listen to our customers, we conduct surveys...
Dec 30, 20181 minWho do you want to become?The story we tell our customers shapes us. In a way we hope that this story will become the way we see the world, and the world sees us....