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The layers of your story

Your story connects with your customers not because you have a good logo or a website, thousands of Twitter followers or five-star reviews on Facebook.

Those might be reasons why people could be inclined to choose you, but your connection with your customers goes deeper than that.

As Anthony Stoker , designer and curator of elegance, reverence and longevity says,

It’s the layers of a story that have an ability to create depth.

As you peel back the layers, 

that depth can create a connection.’

How can you get closer to who you want to serve? How can you deliver your promises more authentically? How can you create a something that people talk about? How can you make the biggest impact?

Your story is not linear: it has layers. It takes some time to go through them.



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