Your story connects with your customers not because you have a good logo or a website, thousands of Twitter followers or five-star reviews on Facebook.
Those might be reasons why people could be inclined to choose you, but your connection with your customers goes deeper than that.
As Anthony Stoker , designer and curator of elegance, reverence and longevity says,
‘It’s the layers of a story that have an ability to create depth.
As you peel back the layers,
that depth can create a connection.’
How can you get closer to who you want to serve? How can you deliver your promises more authentically? How can you create a something that people talk about? How can you make the biggest impact?
Your story is not linear: it has layers. It takes some time to go through them.